Winning Language was founded on a simple belief:
If you change the way you use words, you can change anything.
You can change the way you think, so you see things more clearly and approach them more creatively.
And you can change the way other people think, so they see things more clearly.
You can get them to listen in a world of noise.
You can get them to trust you before you’ve even met.
You can persuade them to play a part in your story.
This change lasts. It’s not a cheap trick or a temporary fix. It’s about shifting mindsets, behaviour and culture.
TEAM
Anya Zhuravkina
Founder
Where have I picked up my
know-how?
At KPMG, where I spent six years building a programme to change the way this professional services firm communicates in sales. We rolled it out across Audit, Tax and Consulting. Across different sectors and industries: Financial Services, Telco, Cyber, Government. Across the highest value bids and across the biggest accounts.
At The Writer, a language consultancy, where I spent six years helping to ignite and roll-out language movements for the likes of BT, Cisco and PwC. I did this in the UK and across the pond, when I set up the business in New York.
At A&B, a market research company, where I learned how our brains are programmed to receive and interpret information. And why, when you understand this, you change your whole approach to marketing, advertising and selling any idea.
As a Trustee at The Ministry of Stories, an organisation that does for children what I do for grown-ups.
Winning Language associates
We have a network of brilliant trainers, coaches and writers. So, depending on your brief, we will put together the right team to support you. We will always introduce you to the team before we kick-off. This way, you can be confident not just in their ability, but in how they fit into your culture, too.
The team
Anya Zhuravkina
Founder and
storyteller-in-chief
Where have I picked up my know-how?
At KPMG, where I was a Language Director and spent six years building a language programme to change the way the firm communicates in sales. I created the tone of voice. Then me and my team embedded it on the highest value private and public sector bids (£10mil+). And trained 1,000s Partners through to Managers globally across different sectors and industries in Consulting, Audit and Tax.
At The Writer, a language consultancy, where I spent seven years helping to ignite and roll-out language movements for BT, Cisco and PwC. I did this in the UK and across the pond, when I set up the business in New York.
At A&B, a market research agency, where I learned how our brains work. And why, when you understand this, you change your whole approach to marketing, advertising and selling any idea.
As a Trustee at The Ministry of Stories, an organisation that does for children what I do for grown-ups.
Andy Long
Trainer
Where have I picked up my know-how?
As a lecturer for 30 years in design, brand and communications on undergraduate and postgraduate courses at Camberwell College of Arts, London College of Communication, Chelsea College of Art, Central St. Martins College, University of the Creative Arts, Brunel University, University of East London and Buckinghamshire New University.
Across the non-profit sector, working for charities and government as a designer, brand manager and creative lead. Charities included Samaritans, Marie Curie, the Sustainable Development Commission, Sightsavers, the National Deaf Children’s Society and the Communication Workers Union.
As a volunteer, delivering workshops and mentoring young people in disadvantaged communities of South and East London.
Emma Wilkin
Writer and editor
Where have I picked up my know-how?
As a freelancer editor and writer for the past 10 years, creating easy-to-read and persuasive copy for sales and marketing materials – from service and proposition descriptions, through to bids. Words that make companies stand out from competitors for all the right reasons.
At The Writer, a language consultancy, as an editor and writer. I created customer-friendly, jargon-free words for businesses with different tones of voice – BT, O2, Royal Bank of Scotland and PwC. I also made sure every bit of writing that left the building was perfectly punctuated and mistake-free.
At Thomson Reuters as a senior editor, where I project managed and copyedited several high-profile legal titles, including The White Book for Sweet & Maxwell.
Design and Language go hand-in-hand
So we’ve partnered with PitchX to make sure the stories and messaging we create looks, as well as sounds, impactful. The team specialises in both design and marketing particularly for professional services organisations. They are experts in creating visual stories to make our clients' ideas, messages and pitches stand out.
Winning Language associates
We have a network of brilliant trainers, coaches and writers. So, depending on your brief, we will put together the right team to support you. We will always introduce you to the team before we kick-off. This way, you can be confident not just in their ability, but in how they fit into your culture, too.