Winning Language was founded on a simple belief:
If you change the way you use words, you can change anything.
You can change the way you think, so you see things more clearly and approach them more creatively.
And you can change the way other people think, so they see things more clearly.
You can get them to listen in a world of noise.
You can get them to trust you before you’ve even met.
You can persuade them to play a part in your story.
This change lasts. It’s not a cheap trick or a temporary fix. It’s about shifting mindsets, behaviour and culture.
TEAM
Anya Zhuravkina
Founder
Where have I picked up my
know-how?
At KPMG, where I spent six years building a programme to change the way this professional services firm communicates in sales. We rolled it out across Audit, Tax and Consulting. Across different sectors and industries: Financial Services, Telco, Cyber, Government. Across the highest value bids and across the biggest accounts.
At The Writer, a language consultancy, where I spent six years helping to ignite and roll-out language movements for the likes of BT, Cisco and PwC. I did this in the UK and across the pond, when I set up the business in New York.
At A&B, a market research company, where I learned how our brains are programmed to receive and interpret information. And why, when you understand this, you change your whole approach to marketing, advertising and selling any idea.
As a Trustee at The Ministry of Stories, an organisation that does for children what I do for grown-ups.
Winning Language associates
We have a network of brilliant trainers, coaches and writers. So, depending on your brief, we will put together the right team to support you. We will always introduce you to the team before we kick-off. This way, you can be confident not just in their ability, but in how they fit into your culture, too.
The team
Anya Zhuravkina
Founder
Where have I picked up my know-how?
At KPMG, where I spent six years building a programme to change the way this professional services firm communicates in sales. We rolled it out across Audit, Tax and Consulting. Across different sectors and industries: Financial Services, Telco, Cyber, Government. Across the highest value bids and across the biggest accounts.
At The Writer, a language consultancy, where I spent six years helping to ignite and roll-out language movements for the likes of BT, Cisco and PwC. I did this in the UK and across the pond, when I set up the business in New York.
At A&B, a market research company, where I learned how our brains are programmed to receive and interpret information. And why, when you understand this, you change your whole approach to marketing, advertising and selling any idea.
As a Trustee at The Ministry of Stories, an organisation that does for children what I do for grown-ups.
Andy Long
Writer and trainer
Where have I picked up my know-how?
Across the non-profit sector, working for charities and government as a designer, brand manager and creative lead for 30 years. Including Samaritans, Marie Curie, the Sustainable Development Commission, Sightsavers, the National Deaf Children’s Society and the Communication Workers Union.
As a lecturer, also for 30 years, in design and brand on undergraduate and postgraduate courses at Camberwell College of Arts, London College of Communication, Chelsea College of Art, Central St. Martins College, University of the Creative Arts, Brunel University, University of East London and Buckinghamshire New University.
As a volunteer, delivering workshops and mentoring children and young people in disadvantaged communities of South and East London, for over ten years. Working for charities including the London Wildlife Trust and the Ministry of Stories, I’ve taught kids about wildlife, writing, printing, drawing, how not to fall in a pond and advanced mucking about. For many years I was also a trustee of the community arts charity Arts Express.
Winning Language associates
We have a network of brilliant trainers, coaches and writers. So, depending on your brief, we will put together the right team to support you. We will always introduce you to the team before we kick-off. This way, you can be confident not just in their ability, but in how they fit into your culture, too.