Getting people to sit up and listen.
Here we go:
“We are a world-leading organisation with 20 years of experience building innovative best-in-class solutions. Our dedicated professionals have deep subject matter expertise and leverage our vast global insights to assist clients blah blah blah…”
Listening? Convinced? No?
If organisations all talk to us in the same language – saying the same things, in the same way, we switch off.
If your conversations – with clients and colleagues – are dominated by you talking about you, we switch off.
Our ever-dwindling attention starts to wander. Time consistently presses us on. And we quickly start thinking about something or someone else.
So, how do you grab someone’s attention?
How do you convince them to pick you?
How do you get them to listen – and engage – with your story?