We all want to win.
It might be to win a big bid. Or, to win over your audience in a pitch. Or, to convince an organisation to change and start using a different process or technology.
Yet, competition is always on your heels. The stakes are high. The margins between first and second place are getting smaller and smaller.
And, unfortunately, your vast experience, skills and a differentiated approach are no longer enough to win.
They will give you a license to have the conversation. But, by themselves, they won’t create an emotional connection.
Why do you need that connection? Because people buy from people. It’s as simple as that.
So, how do you use language to win and get your audience to not just nod along to your idea, but embrace it?
How do you convince people to do something, not just be a passive recipient of your message?
How do you tell your story in a way that others want to become a part of it?