And the competition is always on your heels. The stakes are high. The margins between first and second place are getting smaller and smaller. 

 

Unfortunately, your vast experience, skills and a differentiated approach are no longer enough to win.

 

They will give you a license to have the conversation. But, by themselves, they won’t create an emotional connection. 

 

Why do you need that connection? Because people buy from people. It’s as simple as that.